Build a focused digital marketing system that connects customer insight, content, WhatsApp, lead generation and analytics to measurable growth.
Finish with a complete 90-Day Digital Marketing Growth Plan your team can implement and measure.
Marketing as a business growth system · Defining priority customer segments · Understanding customer needs and buying behaviour · Competitor and category analysis · Setting useful marketing objectives
Application: Create a one-page Customer and Market Brief.Positioning beyond slogans · Building a clear customer value proposition · Turning products and services into compelling offers · Developing message pillars · Adapting one message across channels
Application: Develop a positioning statement, three message pillars and a campaign offer.Choosing channels by customer behaviour · Facebook, Instagram, TikTok and YouTube · LinkedIn for professional and institutional markets · WhatsApp as a relationship and conversion channel · Building sustainable content pillars · Creating a 30-day content workflow
Application: Create a channel-role map and 30-day content plan.Mapping the digital customer journey · Designing landing pages and lead offers · Building effective calls to action · WhatsApp enquiry and follow-up systems · Connecting marketing, sales and service · Customer retention and referral communication
Application: Build a lead journey from first contact to structured follow-up.Organic and paid marketing · Setting realistic campaign budgets · Campaign objectives, audiences and creative · Testing before scaling expenditure · Practical AI-assisted marketing workflows · Data privacy, consent and ethical communication
Application: Design a small-budget campaign experiment with clear success thresholds.Metrics that reflect business outcomes · Reading platform and website analytics · Measuring leads, conversions and acquisition cost · Building an executive marketing dashboard · Running monthly performance reviews · Building the 90-day implementation roadmap
Application: Complete and present a measurable 90-Day Digital Marketing Growth Plan.Every template supports the final capstone: your 90-Day Digital Marketing Growth Plan.
Define your priority customer, positioning, channel roles, content system, lead journey, campaign budget and executive measurement dashboard. Completion requires all module checks and a capstone score of at least 70%.
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